Analyst Firm Retainers and Previous Intro Briefings
Scheduled Virtual Events and Webinars
Internal Product Marketing Plans and Timelines Custom Research Projects
Catalogue of previous press interactions and existing relationships
Former Speaking Abstract Submissions
2. Sizing up the Market
Before developing and executing against a media relations plan, we need to “size up the market” and understand how our competitors are using the media to tell their story.
Conduct a comprehensive media audit that identifies:
Competitive Thought Leaders
Key Messages
Areas of Distinction
Publications of Interest
Press Advocates
Media Presence –
Strengths and Weaknesses
3. Thought Leadership Platforms
Identify key spokespeople within the organization that are interested and approved to speak to press.
Create tailored platforms for each thought leader that include topics and areas of ownership to speak to from a press perspective.
Continue to fine tune the messages and topics surrounding the platform in order maintain a fresh approach.
Measure results to ensure effectiveness and success around the proactive outreach effort.
